Dec 30, 2019
CJ shares how a company story must include the benefits of the products or services being sold, and speaks to the creative approach in using benefits to sell rather than features.
Dec 23, 2019
In part three of this series about developing your business story, CJ shares the importance of making your customer the hero of their own journey.
Dec 16, 2019
In part two of this series about developing your business story, CJ shares the importance of knowing your true audience.
Dec 9, 2019
CJ will share an overview of this four-part series on how to make your customer the hero of their story instead of your product or service. The overview will include pain points, obstacles, desire to change, and people's responses to change.
Dec 2, 2019
CJ shares the Flip-It game that helps reset our creative mode by shutting down critical thinking.